Essays about: "Macro-influencers"

Found 3 essays containing the word Macro-influencers.

1. 1. Beyond the hype

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Dhruv Sharma; Enrique Mridha; [2023]
   Keywords : Influencer marketing; Nano-influencer; Macro-influencer; Paid collaboration; Unknown brand;

   Abstract : Influencer marketing has grown in popularity making it crucial for firms to understand how they should optimize their influencer marketing campaigns. This is an even greater issue for parsimonious unknown brands who tend to have limited resources and, as such, might refrain from employing macro-influencers in their marketing campaigns. READ MORE

3. 2. BlockChain Technologies in the World of Fashion

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Nihad Ibrahimli; [2020]
   Keywords : Blockchain; Smart Contract; Distributed application; Fashion; Blockchain; Distribuerad applikation; Mode;

   Abstract : Blockchain, a solution for different parties to reach consensus in a peer­to­peer (P2P) networks, allows us to distribute data across different entities. Many areas, including financial, health care, eCommerce, marketing, can benefit from blockchain technology. Influencer marketing also takes benefit from the properties of blockchain technology. READ MORE

4. 3. To Influence and Be Influenced

   University essay from Göteborgs universitet/Graduate School

   Author : Ebba Törneman; Erika Molinder; [2018-07-03]
   Keywords : Celebrity endorsement; Micro-influencers; Macro-influencers; Social media; Authenticity; Identification;

   Abstract : Marketing efforts using traditional celebrity endorsers have for long been widely used with great success. However, the rise and development of the internet, as well as businesses’ products and services becoming more digitised, new forms of product endorsement have emerged. READ MORE