Essays about: "Madalina Kmen"
Found 1 essay containing the words Madalina Kmen.
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1. Retouched! A quantitative study on how the digital modification of models in print advertisements affects consumer reactions
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The display of highly attractive models in advertising and the negative psychological effects the exposure to such unattainable beauty ideals has on consumers is a controversial topic that is widely discussed in literature. Current scandals related to digitally manipulating models fuel the debate. READ MORE
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