Essays about: "Madeleine Briem"
Found 1 essay containing the words Madeleine Briem.
1. Have you seen that I've paid to go green? A quantitative study on how product visibility impacts consumers' intention to pay a price premium for green steel and ammonia productsUniversity essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning
Abstract : Are consumers willing to pay a price premium for green product alternatives? This is a key question for companies evaluating whether to decarbonise their businesses. For so-called hard-to-abate industries, decarbonisation will require significant investment, and thus this question is of great importance. READ MORE