Essays about: "Madeleine Corvera"

Found 1 essay containing the words Madeleine Corvera.

  1. 1. SMEs and social media : A study about how SMEs in the fashion industry should approach social media

    University essay from Högskolan i Borås/Institutionen Textilhögskolan; Högskolan i Borås/Institutionen Textilhögskolan

    Author : Madeleine Corvera; Karolina Johansson; [2012]
    Keywords : social media; SMEs; fashion industry; marketing; strategy; facebook; twitter; YouTube; tumblr; fashiolista;

    Abstract : Background The rules of marketing are changing all the time and companies have to develop new types of marketing to survive in the hard competition today. Technology has taken marketing in a new direction, where online marketing is the most dynamic and fast-moving field within marketing today. READ MORE