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1. SMEs and social media : A study about how SMEs in the fashion industry should approach social media
University essay from Högskolan i Borås/Institutionen TextilhögskolanAbstract : Background The rules of marketing are changing all the time and companies have to develop new types of marketing to survive in the hard competition today. Technology has taken marketing in a new direction, where online marketing is the most dynamic and fast-moving field within marketing today. READ MORE
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