Essays about: "Madeleine Erikson"

Found 3 essays containing the words Madeleine Erikson.

1. 1. Lush vs Social Media: It Can Cost to Stand by Your Values

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sophie Johansson; Madeleine Erikson; Ann Euler; [2022]
   Keywords : Business and Economics;

   Abstract : .... READ MORE

3. 2. The (Mis)alignment between Offline and Online Brand Image

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sophie Johansson; Emma Källström; Madeleine Erikson; [2022]
   Keywords : Brand Image; Brand Image Alignment; Brand Associations; Retailing; Multichannel; Business and Economics;

   Abstract : Title: The (Mis)alignment between Offline and Online Brand Image: A Qualitative Study based on Customers’ Brand Associations of the Swedish Beauty Retailer Kicks. Purpose: The purpose is to explore the alignment or misalignment of a beauty retailer’s offline and online brand image based on customers’ brand associations. READ MORE

4. 3. The Visit of an Unexpected Friend

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sophie Johansson; Jesper Gunnarsson; Madeleine Erikson; [2021]
   Keywords : Unexpected Collaborations; Unexpected Fit; Storytelling; Brand Personality; Brand Heritage; Business and Economics;

   Abstract : Purpose: The purpose of this paper is to explore the phenomenon of unexpected collaborations between brands. Methodology: This paper follows a qualitative research approach. The research is centered around a multi-case study based on secondary data. READ MORE