Essays about: "Madeleine Holmström-Szugalski"
Found 1 essay containing the words Madeleine Holmström-Szugalski.
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1. Internationalization through E-Commerce : Exploring percieved risks and understanding the challenges ahead
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : This study examines the phenomenon of the usage of e-commerce in relation to firms’ internationalization process. Consequently, the study investigates risks and psychic distance in relation to prior research within International business, Internationalization and e- commerce, while focusing on the latest era of academia, namely “Internetalization”. READ MORE
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