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Showing result 1 - 5 of 13 essays matching the above criteria.

  1. 1. Lush vs Social Media: It Can Cost to Stand by Your Values

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sophie Johansson; Madeleine Erikson; Ann Euler; [2022]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  3. 2. The (Mis)alignment between Offline and Online Brand Image

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sophie Johansson; Emma Källström; Madeleine Erikson; [2022]
    Keywords : Brand Image; Brand Image Alignment; Brand Associations; Retailing; Multichannel; Business and Economics;

    Abstract : Title: The (Mis)alignment between Offline and Online Brand Image: A Qualitative Study based on Customers’ Brand Associations of the Swedish Beauty Retailer Kicks. Purpose: The purpose is to explore the alignment or misalignment of a beauty retailer’s offline and online brand image based on customers’ brand associations. READ MORE

  4. 3. The Visit of an Unexpected Friend

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sophie Johansson; Jesper Gunnarsson; Madeleine Erikson; [2021]
    Keywords : Unexpected Collaborations; Unexpected Fit; Storytelling; Brand Personality; Brand Heritage; Business and Economics;

    Abstract : Purpose: The purpose of this paper is to explore the phenomenon of unexpected collaborations between brands. Methodology: This paper follows a qualitative research approach. The research is centered around a multi-case study based on secondary data. READ MORE

  5. 4. EU Waste Framework Directive, What's Next? : A cost­benefit analysis of an extended producer responsibility for textiles in the European Union

    University essay from Linköpings universitet/Nationalekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Amanda Gerbendahl; Madeleine Johansson; [2020]
    Keywords : EU Waste Framework Directive; Extended Producer Responsibility; circular economy; fast-fashion; textile industry;

    Abstract : The objective of our thesis was to conduct a pilot study to evaluate if an Extended Producer Responsibility (EPR) for textiles in the EU could be a socioeconomically beneficial policy to complement the EU Waste Framework Directive’s amendment of separately collected textiles. The aim was to investigate if the policy could achieve increased circular design of textiles as well as if it could work as a management plan for the increased collection rates. READ MORE

  6. 5. Environmental friendly supply chains : How the purchasing department and its forwarders can contribute to more environmental friendly supply chains

    University essay from Jönköping University/JTH, Logistik och verksamhetsledning; Jönköping University/JTH, Industriell organisation och produktion

    Author : Saga Gustafsson; Madeleine Johansson; [2020]
    Keywords : Sustainability; purchasing; transportation;

    Abstract : The purpose of this research study was to explore how the purchasing department and aforwarding company together can promote more environmental friendly supply chains. To achieve this, the three following research questions had to be answered; RQ1: How couldbetter purchasing planning contribute to more environmental friendly supply chains? RQ2:How can the relationship between the purchasing department and its forwarding companycontribute to more environmental friendly supply chains?, RQ3: How can changes intransportation modes contribute to more environmental friendly supply chains? To be able to answer these questions, a single case study was conducted at two companies which already has an established business relationship. READ MORE