Essays about: "Madeleine Sundström"

Found 1 essay containing the words Madeleine Sundström.

  1. 1. Offline Brand Communities - A future marketing tool for b2b companies?

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Madeleine Sundström; Ann-Katrin Bartel; [2015]
    Keywords : community; brand community; offline b2b brand community; interaction; trust; relationship marketing;

    Abstract : The community phenomenon has been recognized in various sciences, including business studies, whereby the latter have been focused on studying brand communities from a customer perspective in the b2c market. Until recently, the brand community’s importance for companies within b2b industries has however been neglected, especially regarding its original real-life setting. READ MORE