Essays about: "Madeleine Zuber"

Found 1 essay containing the words Madeleine Zuber.

  1. 1. Codes of Conduct in the Swedish Business Sector : How to Choose the Right Customer

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Madeleine Zuber; Josephine Marby; [2015]
    Keywords : Business-to-Business; Codes of Conduct; Collaboration; Customers; Delphi; Demands; Influence; KPMG; Survey;

    Abstract : This study was conducted to examine whether large publicly listed companies in Sweden have any demands regarding their customers’ codes of conduct as well as how business-to- business collaborations are affected by the presence of codes of conduct at the customer in this relationship. The business-to-business relationships were investigated in their three essential relationship-stages (pre-relationship stage, established/mature-relationship stage and ending-relationship stage) that are introduced in previous business-to-business research. READ MORE