Essays about: "Magdalena Pelikan"

Found 1 essay containing the words Magdalena Pelikan.

  1. 1. Consumer perceived brand innovativeness : Effects and Moderation

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Magdalena Pelikan; Pierre Meynard; [2018]
    Keywords : Perceived brand innovativeness; consumer attitude; purchase intention; consumer satisfaction; consumer excitement;

    Abstract : The purpose of this research is to extend the understanding of consumers’ perceived brand innovativeness. Within a quantitative approach an online survey was conducted, using a quota-sample of 501 physically active Germans. The data was analyzed through simple linear regression, mediation and moderation analysis. READ MORE