Essays about: "Magnus Wahlström"

Found 2 essays containing the words Magnus Wahlström.

  1. 1. The Anonymous Friend: Effects of eWOM Sources' Personal Identifying Information

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Carl Saidac; Magnus Wahlström; [2014]
    Keywords : eWOM; Online Reviews; Personal Identifying Information PII ; Source Disclosure; Video eWOM;

    Abstract : Thanks to technology development, the concept of word-of-mouth has been given a new meaning. Electronic word-of-mouth allows a single message from an unknown sender to be seen and interpreted by millions of people on the Internet. READ MORE

  3. 2. The Recent Information Revolution (1998-2007) : How did it change the communications department in larger Swedish corporations?

    University essay from Företagsekonomiska institutionen

    Author : Magnus Kroon; Magnus Wahlström; [2008]
    Keywords : Transparency;

    Abstract : The increased information flow with the expansion of the Internet together with the increase in business media has forced corporations to change their communications department in order to keep up with these changes. Structural changes have been made emancipating the communication department as its own with its communication director reporting directly to the CEO. READ MORE