Essays about: "Maintaining the customers in business"

Showing result 1 - 5 of 46 essays containing the words Maintaining the customers in business.

1. 1. Realizing and Satisfying Informational Requirements throughout the Customer Journey : A Case Study on the Industrial Manufacturing Industry

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Kenneth Santos; Rasmus Törnros; [2023]
   Keywords : Customer Journey; Data Management; Industrial Manufacturing; Marketing;

   Abstract : This thesis examines the informational requirements of customers throughoutthe customer journey within the industry for industrial facilitating goods and exploreshow to manage data to meet these requirements. The research adopts a qualitativeresearch design with a case study approach, using semi-structured interviewssupplemented with secondary survey data. READ MORE

3. 2. Realizing and Satisfying Informational Requirements throughout the Customer Journey: A Case Study on the Industrial Manufacturing Industry

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Kenneth Santos; Rasmus Törnros; [2023]
   Keywords : Customer Journey; Data Management; Industrial Manufacturing; Marketing;

   Abstract : This thesis examines the informational requirements of customers throughout the customer journey within the industry for industrial facilitating goods and explores how to manage data to meet these requirements. The research adopts a qualitative research design with a case study approach, using semi-structured interviews supplemented with secondary survey data. READ MORE

4. 3. The effects of servicescape on customer satisfaction and possible implications on customer retention within movie theater industry

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Fareed Ahmedi; Mustafa Al Salhi; Felix Huynh; [2023]
   Keywords : SF Bio; Movie theaters; Cinema; Leisure Service; Servicescape; Strategic Roles of Servicescape; Three Dimensions of Servicescape; Five Servicescape Factors;

   Abstract : Research questions: How does the servicescape in movie theaters, with a particular focus on SF Bio Västerås, influence customer satisfaction and retention, and what are the perceived quality and challenges associated with its implementation? Purpose: The purpose of this study is to explore how movie theaters, such as SF Bio Västerås, use servicescape to influence customer service experience. The study aims to investigate the customers' perceived quality of movie theater servicescape and its impact on customer satisfaction and retention. READ MORE

5. 4. Adapting to the New Normal: Establishing and Maintaining Trust in B2B Relationships in a Post-Pandemic World

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Felicia Festin; Alexandra Hildell; Ottilia Österström; [2023]
   Keywords : B2B; B2B Relationships; Trust; Trust-Building; COVID-19 pandemic; Post-pandemic; Remote Work; Hybrid Work; Interpersonal Trust; Interorganizational Trust; Calculative Trust; Affective Trust; Normative Trust; Business and Economics;

   Abstract : Purpose: To understand how B2B companies may establish and maintain trust in their relationships with customers during and in the post-COVID digital business landscape. Methodology: The study carries a qualitative approach conducted with an exploratory nature. READ MORE

6. 5. Vendor lock-in and its impact on cloud computing migration

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Tesfaldet Weldemicheal; [2023]
   Keywords : cloud computing; contract terms; network effects; proprietary technologies; vendor lock-in;

   Abstract : The concept of cloud computing describes a business model in which multiple service providers pool their resources to serve customers online. The ability to pool and assign resources as needed, to deliver services based on accurate usage metrics, to rapidly scale up or down, to deliver services on demand, and to give customers access from any location are just a few of the many benefits of cloud computing. READ MORE