Essays about: "Maiya Johnson"
Found 1 essay containing the words Maiya Johnson.
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1. The stories they tell: An exploratory study on how luxury and premium fashion brands profile themselves online
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : What do premium and luxury brands communicate in a digital world? Despite a growing number of studies in the field of luxury within the past few years, confusion persists among scholars about what constitutes a luxury brand as opposed to a premium brand. The rise of the internet has further blurred any distinction between these two categories. READ MORE
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