Essays about: "Maja Ängerud"

Found 2 essays containing the words Maja Ängerud.

1. 1. The Market (Non)-Reaction to Brand Activism Announcements: Price and Volume Effects

   University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

   Author : Elle Mustakallio; Maja Hellström Ängerud; [2021]
   Keywords : Brand activism; Abnormal return; Abnormal trading volume; Event study; Company announcements;

   Abstract : Brand activism - defined as a firm, or an individual representing a firm, publicly taking a stance on a divisive social or political issue - is an emerging and increasingly widespread phenomenon. While mainly researched by marketing scholars, given its impact on customer purchase intentions and brand attitudes, brand activism has remained vastly unexplored from an investor perspective. READ MORE

3. 2. Retention of Equity: Can It Mitigate the Hidden Costs in Initial Public Offerings?

   University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

   Author : Sara Engström; Maja Ängerud; [2019]
   Keywords : IPO; Lockup Agreement; Long-Term Performance; Moral Hazard; Asymmetric Information;

   Abstract : It has been argued that the reason to include lockup agreements when going public is to alleviate the inefficiencies inherent to the IPO market. The hidden costs of asymmetric information and moral hazard have been proposed as the driver of the lockup length as well as the reason for the poor long-term performance of IPOs. READ MORE