Essays about: "Maja Beisheim"

Found 1 essay containing the words Maja Beisheim.

  1. 1. Lean Startup as a Tool for Digital Business Model Innovation : Enablers and Barriers for Established Companies

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Maja Beisheim; Charline Langner; [2021]
    Keywords : Lean Startup; Digital Buisness Model Innovion; Business Models; Agile Methods; Business Experimentation; Established Companies;

    Abstract : Background: The rapidly changing world of digital technologies forces many companies to undertake a digital shift by transforming existing business models into digital business models to achieve sustainable value creation and value capture. Especially, for established companies, that have been successful leaders before the dot-com bubble (1995-2000) and whose business models have been threatened by the emergence of digital technologies, there is a need for a digital shift. READ MORE