Essays about: "Makeup products"

Showing result 1 - 5 of 7 essays containing the words Makeup products.

1. 1. Beauty Standards: A Critical Discourse Analysis of Makeup Advertisements by Maybelline and CoverGirl

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Cathrine Flymén; [2020]
   Keywords : critical discourse analysis; advertisements; gender; femininity; beauty standards;

   Abstract : It could be argued that makeup are products that are almost exclusively targeting women, and the advertising of makeup could create an image of how women should look. This study investigates how two cosmetic brands, Maybelline and CoverGirl, are advertising makeup in social media and what this conveys about gender and beauty. READ MORE

3. 2. The Ethical Colour : Exploring the intention-behaviour (I-B) gap among Generation Y women with relation to ethical makeup

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Iliana Minkova; Ana Isabel Castellanos Lozano; [2019]
   Keywords : Ethical consumerism; makeup; Intention-Behaviour gap; consumer behaviour;

   Abstract : Background: Makeup has become the fastest‐growing beauty category in the last years, partly due to the effects of the digitalisation, and the growing importance conferred upon the digital image. Consumers are becoming increasingly aware of the business practices behind the goods they buy, and the impact of their purchases on the environment, and the human and animal welfare. READ MORE

4. 3. Metadiscourse in advertising : Persuasion in online advertisements of makeup brands.

   University essay from Linnéuniversitetet/Institutionen för språk (SPR)

   Author : Maja Gustafsson; [2018]
   Keywords : Metadiscourse; makeup; advertisement; e-commerce; pragmatics; persuasive language.;

   Abstract : E-commerce has exploded and with that also advertisements online. To get customers to stay as customers with your company, advertisements become more and more persuasive. To measure this persuasion metadiscourse has been used as a method for this investigation. READ MORE

5. 4. If and how are Instagram's top male makeup influencers shifting the beauty norms & beauty representations in a female oriented industry

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Rima Jalba; [2018]
   Keywords : Instagram; Makeup; beauty norms; male makeup influencer;

   Abstract : The aim of this research is to explore if and how men performing makeup can shift the beauty norms and beauty representations for women. The shift is studied in the context of Instagram- a photo and video sharing social media platform, where individuals with large followings are called influencers, whereas their presence is qualified as influence. READ MORE

6. 5. (S)examensarbete

   University essay from Konstfack/Textil

   Author : Cecilia Pfaff; [2016]
   Keywords : art; textile art; knitting; crochet; sex; sexy; sexiness; Instagram; selfie; performance; sun chair; craftivism; Dolly Parton; body; feminism; #xxxjobb; #123sexy; konst; textilkonst; stickning; virkning; sex; sexig; sexighet; Instagram; selfie; performance; solstol; craftivism; Dolly Parton; kropp; feminism; #xxxjobb; #123sexy;

   Abstract : Preface: Thank you to all the women in my life who have supported me through this process; to my mother, to my other mother (Susan), to Kara, to Jordan and, of course, to Dolly. Summary: (S)examensarbete is a journey through which I have questioned if knitting can be sexy. READ MORE