Essays about: "Malin Österman"

Found 1 essay containing the words Malin Österman.

  1. 1. Beyond branding – Communicating authors in the Swedish publishing industry

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Malin Österman; [2012]
    Keywords : Authorship; branding; publishing; strategic communication; symbolic power; Social Sciences;

    Abstract : Authors are the public face of the publishing industry and a key aspect of its mar-keting efforts. This thesis aims to explore different communication strategies surrounding authors within the industry, with a special focus on the growing trend of branding authors. READ MORE