Essays about: "Malin Arnesson"

Found 1 essay containing the words Malin Arnesson.

  1. 1. A business network analysis of the Botswana tourism industry : – Putting local ground operators relationships with foreign tour operators in the centre

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Malin Arnesson; [2014]
    Keywords : ground operators; network; business relationship; trust; dependency; adaptation; culture;

    Abstract : Purpose: This study aims to (1) describe and analyse the local ground operator’s role in the network of the Botswana tourism industry, (2) to investigate what factors characterize and influence their relationships with foreign tour operators, as well as (3) to provide implications for improving these relations. Methodology: This study has been conducted as a case study, where the empirical data was collected during a two months field trip to Botswana. READ MORE