Essays about: "Malin Axelson"

Found 1 essay containing the words Malin Axelson.

  1. 1. Big Data in Practice: An Explorative Study of how Big Data Relates to Market Orientation within the FMCG Industry

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Malin Axelson; Rebecca Johansson; [2016]
    Keywords : Big Data; Loyalty card data; Market orientation; Market intelligence; FMCG Suppliers;

    Abstract : An enormous amount of data is created, stored and analyzed every day, hour and second. Companies all over the globe are receiving trillions of bytes of information from their customers, spurring the interest for 'Big Data' and the opportunities it provides. READ MORE