Essays about: "Malin Ducloux"

Found 1 essay containing the words Malin Ducloux.

  1. 1. Service infusion in practice : A Case study of the development and practice of service sales at Rolls-Royce Marine AB

    University essay from Karlstads universitet/Avdelningen för företagsekonomi

    Author : Viktor Valkeapää; Malin Ducloux; [2014]
    Keywords : service management; service infusion; service sales; customer orientation; customer value; customer needs.;

    Abstract : Manufacturing companies are experiencing changing customer needs, eroding profit margins and are therefore undergoing changes to secure their position on the highly competitive markets by shifting their focus from goods to services. Manufacturing companies are faced with considerable risks and challenges in this transition, and many firms fail launching successful services and are unsuccessful in their attempts to differentiate themselves on the market. READ MORE