Essays about: "Malin Forsvall"

Found 1 essay containing the words Malin Forsvall.

  1. 1. Gangnam Style : A qualitative case study on Swedish fashion brands entering and becoming resilient on the South Korean market.

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Malin Forsvall; Julia Jonsson; [2019]
    Keywords : Resilience; Entry Mode; South Korea; Swedish Fashion;

    Abstract : This study will examine the internationalisation process of Swedish fashion brands entering the South Korean market to be able to get an understanding of how the decision of entry strategy is influenced and how it affects the resilience in the market, as well as identify the drivers and barriers influencing the choice of entry mode. The study was conducted through a qualitative multiple case study with an inductive methodology approach. READ MORE