Essays about: "Malin Fredman"

Found 1 essay containing the words Malin Fredman.

  1. 1. The preferred Complex Purchase Process in-store – A case study on IKEA

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Malin Fredman; Sophia Nilsson; [2015]
    Keywords : Multi-channels; digital devices; technology; engagement; experience; retailing; complex purchase; Business and Economics;

    Abstract : The purpose of this study is to find what opportunities retailers should capture in order to improve the complex purchase process in-store, through integrating online channels. This in order to create the best possible way to meet customers’ demands in the ever-changing multi-channel retail environment... READ MORE