Essays about: "Malin Fredman"
Found 1 essay containing the words Malin Fredman.
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1. The preferred Complex Purchase Process in-store – A case study on IKEA
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this study is to find what opportunities retailers should capture in order to improve the complex purchase process in-store, through integrating online channels. This in order to create the best possible way to meet customers’ demands in the ever-changing multi-channel retail environment... READ MORE
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