Essays about: "Malin Hilmersson"

Found 2 essays containing the words Malin Hilmersson.

1. 1. Visual merchandising of organic versus non-organic products in supermarkets : A study of Coop, Willys and ICA

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Alma Bolmstedt Svanqvist; Malin Carlén; [2015]
   Keywords : Visual merchandising; Supermarkets; Groceries; Organic food.;

   Abstract : Abstract Title: Visual merchandising of organic versus non-organic products in supermarkets Authors: Alma Bolmstedt Svanqvist & Malin Carlén Supervisor: Mikael Hilmersson Examiner: Thomas Helgesson Level: Bachelor thesis - Marketing Keywords: Visual merchandising, Supermarkets, Groceries, Organic food. Research question: ”How and why do supermarkets distinguish and implement the presentation and visual merchandising of organic food from non-organic food?” Purpose: The purpose of this research is to provide new theoretical contribution of how the major food chains are working with visual merchandising and specifically how they differentiate organic products from non-organic products. READ MORE

3. 2. Internal Marketing : A way to transfer brand identity to Swedbank and Forex Bank's employees

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Malin Hilmersson; Lena Eriksson; Emma Sjölander; [2009]
   Keywords : internal marketing; brand identity; crisis communication; internal commuication; Swedbank; Forex Bank;

   Abstract : .... READ MORE