Essays about: "Malin Holmgren"

Found 2 essays containing the words Malin Holmgren.

1. 1. The NA-KD Truth About Influencer Marketing : Exploring influencer marketing through integrated marketing communication and the influencer’s role in strengthening a brand

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Malin Dalstam; Hedvig Nordlöf; Daniella Holmgren; [2018]
   Keywords : Influencer Marketing; Integrated Marketing Communication; Brand Identity; eWOM;

   Abstract : Problem: The nature of marketing communications is changing as a result of the rise and development of social media. In response to this advancement, the way in which companies communicate with their target audience has shifted. Consumers today attain greater control in terms of receiving and influencing a message. READ MORE

3. 2. Internal Branding - How to Make Employees Live the Brand

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Anna Holmgren; Linda Schori; Malin Wingård; [2003]
   Keywords : Core Values; Corporate Brand; Implementation; Internal Branding; Management of enterprises; Företagsledning; management; Business and Economics;

   Abstract : COMPANIES: Pågen AB, SAS Airline, Öresundskraft AB PURPOSE: The purpose of this master thesis was to investigate the phenomenon of internal branding, with the aim of creating a process model to be used as guidance by companies when implementing an internal branding strategy in the organisation. METHOD: To carry out our research, we performed a theoretical as well as an empirical study. READ MORE