Essays about: "Malin Hult"

Found 1 essay containing the words Malin Hult.

  1. 1. Packaging in the New Product Development Process : An International Perspective

    University essay from IHH, Företagsekonomi

    Author : Pauline Nilsson; Malin Hult; [2005]
    Keywords : Packaging; New Product Development; Standardization;

    Abstract : The thesis is conducted to investigate how packaging is taken into consideration within the new product development process and in which stages of the new product development process packaging actually is taken into consideration. Further we want to investigate if packaging has increased in importance within the activities of the new product development process, and how organizations deal with standardization of packaging for international markets in the new product development process. READ MORE