Essays about: "Malin Kersmark"
Found 1 essay containing the words Malin Kersmark.
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1. Omni-Channel Retailing : Blurring the lines between online and offline
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background Omni-channel retailing has developed as an extension of multi-channel retailing. The difference between the concepts is the level of integration, where an omni-channel requires seamless and complete channel integration compared to a multi-channel where the level of integration varies from non-existing to high. READ MORE
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