Essays about: "Malin Lindström"

Showing result 6 - 9 of 9 essays containing the words Malin Lindström.

  1. 6. The power of film. Teaching culture, media literacy and intercultural competence in ELT

    University essay from Göteborgs universitet/Institutionen för språk och litteraturer

    Author : Malin Evasdotter Lindström; [2015-10-21]
    Keywords : intercultural competence; media literacy; film; ELT;

    Abstract : In this paper I discuss how film can be used to teach culture, media literacy and intercultural competence, skills necessary in a global, high-tech society according to several of the studies cited. Linguistic and ethical aspects to regard when choosing materials and methods are also discussed. READ MORE

  3. 7. Creation of Customer Value Proposition. A case study of Swedbank

    University essay from Göteborgs universitet/Graduate School

    Author : Aixien Hua; Malin Lindström; [2015-07-08]
    Keywords : customer value; value proposition; customer relationship management; multiple delivery channels; proactivity; information and knowledge sharing; banking;

    Abstract : III Abstract Recently, research has raised attention to the importance of addressing customer value for the future survival on the market. The appropriate management of customer value could potentially contribute with competitive advantages in the ever-changing and digital-heavy setting being present today. READ MORE

  4. 8. HR-transformation at the Swedish authority Försäkringskassan

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Malin Lindström; Rebecca Skogsén; [2013-07-16]
    Keywords : redesigning HR; transformation; human resource transformation; organizational change; HR change;

    Abstract : .... READ MORE

  5. 9. E-commerce : A study on women's online purchasing behavior

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Malin Eliasson; Johanna Holkko Lafourcade; Senida Smajovic; [2009]
    Keywords : E-commerce; women; online purchasing behavior; online shopping; Internet shopping; E-handel; kvinnor; Internet köpbeteende; Internet handel;

    Abstract : Abstract Key words:E-commerce, women, online purchasing behavior, online shopping, Internet shopping Purpose: The purpose of this thesis is to map out the present behavior of women between 40-55 years concerning Internet shopping. Fur-thermore, the research aims at finding and analyzing factors that might help marketers when persuading the target group to increase their usage of Internet as a purchasing channel for home textile and decorations. READ MORE