Essays about: "Malin Persson Mörk"

Found 2 essays containing the words Malin Persson Mörk.

  1. 1. FOOD CONSUMPTION AND THE ROLE OF GUILT IN THE PRE PURCHASE SITUATION - A QUALITATIVE STUDY WITH AN ECOLOGICAL FOOD APPROACH

    University essay from Göteborgs universitet/Graduate School

    Author : Malin Persson Mörk; [2018-07-03]
    Keywords : ecological food consumption; emotions; guilt; anticipated emotions; anticipated guilt;

    Abstract : What food consumers choose to purchase has an environmental impact. Emotions and guilt has previously been shown to matter in what products consumers choose, but has not been looked into in ecological food consumption. READ MORE

  3. 2. Fear, the way to effective product placement?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Angelika Johansson; Cecilia Lidén; Malin Persson Mörk; [2015]
    Keywords : Fear; product placement; marketing; gender; horror; Business and Economics;

    Abstract : The main purpose with this essay is to increase the knowledge of product placement in horror movies by examine how fear effects brand recall. The aim is further to get a clearer view of what kind of product placements the different genders remember, focusing on visual and verbal product placements... READ MORE