Essays about: "Malin Pripp"
Found 2 essays containing the words Malin Pripp.
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1. Flex for success : A case study of the role of a leader in highly flexible organisations
University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Abstract : Due to dynamic and rapid changing markets, technology has helped companies adapt to the market conditions and forced them to undergo a transition from permanent structures to more adaptable ones. Researchers have stressed that by implementing more adaptable structures, companies have a better chance to utilize both personnel and business resources. READ MORE
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2. Wine and dine, or a fine? : A multiple case study on how Swedish companies build and manage B2B guanxi in China
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Since Sweden’s home market is relatively small, companies are forced to engage in international business. Researchers have stressed that companies with a small home market should find new markets to gain benefits which companies with large home markets possess. READ MORE