Essays about: "Malin Sköld"

Found 2 essays containing the words Malin Sköld.

  1. 1. Perception of advertising strategies : -a qualitative study comparing Generation X and Generation Y

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sandra Karlsson; Amanda Kälvehed; Malin Sköld; [2014]
    Keywords : ambient advertising; traditional advertising; Generation X; Generation Y; perception; visual perception; Sweden.;

    Abstract : Advertising is a major part of the communication between companies and consumers. It is supposed to create awareness and attention toward the aimed target group. For an advertisement to get the right response it is important for companies to create and uphold a relationship with their consumers. READ MORE

  2. 2. How D affects P leading to O : An expolatory study of companies who have implemented sustainable practices

    University essay from Umeå universitet/Handelshögskolan vid Umeå universitet; Umeå universitet/Handelshögskolan vid Umeå universitet

    Author : Johan Sköld; Malin Töyrä; [2010]
    Keywords : ;

    Abstract : There are a lot of studies and literature dealing with different aspects of sustainability andimplications it can have on companies but there is very little existing information about whichforces are affecting companies with regards to adapting a more sustainable practice. There isalso little information regarding how the in-house processes of a company is changed (andwho affects and starts these changes) when a change towards a more sustainable focus is to bemade. READ MORE