Essays about: "Malin Skoog"
Found 1 essay containing the words Malin Skoog.
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1. Antecedents and Outcomes of Brand Love : A qualitative study within the Swedish clothing industry.
University essay from Umeå universitet/FöretagsekonomiAbstract : Within brand management research, brand love has been an increasingly popular research subject. Both antecedents and outcomes of brand love were noticed to comprise a large part of previous research. The main purpose of this study is to develop a deeper understanding of the antecedents and outcomes of brand love. READ MORE
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