Essays about: "Malin Stax"
Found 1 essay containing the words Malin Stax.
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1. Uncovering the Motivations for Creating Brand-Related UGC on Instagram : A Study within the Apparel Industry
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Background The emergence of the Web 2.0 has enabled users to create and distribute content on social media platforms. As consumers depend increasingly on each other when gathering and evaluating information, they are becoming influential on brand activities by producing UGC and eWoM. READ MORE
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