Essays about: "Malin Wennergren"
Found 1 essay containing the words Malin Wennergren.
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1. How to manage online review sites successfully : A service management perspective
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background: Due to new technologies, electronic word-of-mouth (eWOM) is becoming increasingly important, and has proven to have a significant impact in the decision-making process within the tourist industry. There is a large assortment of research focusing on why consumers voice their opinion online and engage in eWOM. READ MORE
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