Essays about: "Malin WingÅrd"

Found 1 essay containing the words Malin WingÅrd.

  1. 1. Internal Branding - How to Make Employees Live the Brand

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Anna Holmgren; Linda Schori; Malin Wingård; [2003]
    Keywords : Core Values; Corporate Brand; Implementation; Internal Branding; Management of enterprises; Företagsledning; management; Business and Economics;

    Abstract : COMPANIES: Pågen AB, SAS Airline, Öresundskraft AB PURPOSE: The purpose of this master thesis was to investigate the phenomenon of internal branding, with the aim of creating a process model to be used as guidance by companies when implementing an internal branding strategy in the organisation. METHOD: To carry out our research, we performed a theoretical as well as an empirical study. READ MORE