Essays about: "Malte Kumlehn"

Found 1 essay containing the words Malte Kumlehn.

  1. 1. Consumer Neuroscience : Pricing research to gain and sustain a cutting edge competitive advantage by improving customer value and profitability

    University essay from Handelshögskolan vid Umeå universitet

    Author : Malte Kumlehn; [2011]
    Keywords : Brain; Perception; Decision Making; Pricing; Value; Consumer Behaviour; Neuroscience; Marketing; Neuromarketing; Consumer Neuroscience.;

    Abstract : This is the first study that exclusively focuses on gaining knowledge of the vast opportunities that Neuroscientific pricing research offers for marketing purposes. The findings of this study provide evidence of the importance to improve customer and organizational decision making. READ MORE