Essays about: "Managerial Competencies"

Showing result 1 - 5 of 24 essays containing the words Managerial Competencies.

  1. 1. Transformative Marketing Capabilities - An exploratory study of marketing capabilities in firms transforming markets

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Julia Blomberg; Linus Mautner; [2022]
    Keywords : Marketing Capabilities; Market Transformation; Transformative Marketing Capabilities; Disruption;

    Abstract : The increased pace of radical innovations and business renewal as a consequence of elevated market turbulence has spurred the acceleration of market transformations. Increased market dynamics also alter common marketing practices, enlarging the gap between such market complexity and firms' marketing ability to cope with the change. READ MORE

  3. 2. SMEs’ Absorptive Capacity in the Context of Innovation Labs : An Exploratory Study about SMEs in the Context of ILs and the Integration Process of Acquired Knowledge

    University essay from

    Author : Yvonne Madeleine Nolte; Gustav Nordberg; [2022]
    Keywords : Innovation; Innovation Lab; Absorptive Capacity; Knowledge Transfer; SME; Integration; Knowledge;

    Abstract : In today’s fast-changing business climate, the priority on digital transformation demands organizations to develop innovation competencies to survive (Nambisan et al., 2017). To gain knowledge and know-how and stay innovative, organizations could work together with an Innovation Lab (IL) to remain competitive. READ MORE

  4. 3. Effective Leadership in a Global Environment

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : ANIL AKIL; [2021]
    Keywords : Global Leadership; Global Leadership Effectiveness; Leadership; Management;

    Abstract : Leaders of today have the challenge to lead in a complex, rapidly changing, multicultural context. In most industries, leaders perform tasks on a global level and they are required to have the necessary competencies to be more effective. READ MORE

  5. 4. Social Media When Searching for New Customers : A Description of Prospecting Activities on Social Media

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Robin Vipp Oskarsson; Alexander Dimakis; [2020]
    Keywords : B2B; Prospecting; Personal selling; Social media; Identifying; Qualifying; Due diligence newsfeed; Digital footprints;

    Abstract : Purpose - The purpose of this study is to identify and describe how B2B salespeople utilize social media when prospecting for new customers based on a sequential sales process.Design/methodology/approach - The study employs an interpretive approach as it attempts to convey a phenomenon through the eyes of the participants. READ MORE

  6. 5. Coworking spaces as facilitators for professional coworker development : A study about coworking spaces in mid-sized cities in Sweden

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Stephanie Muth; Marius Rauscher; [2020]
    Keywords : CWSs; coworking; entrepreneurial competencies; social interactions; professional interactions; professional development;

    Abstract : This master thesis investigates how independent coworkers, such as entrepreneurs and freelancers, develop their entrepreneurial competencies through social and professional interactions in a coworking space. Since its early beginnings in 2005, coworking spaces have grown to a global phenomenon. READ MORE