Essays about: "Managerial Levels"

Showing result 1 - 5 of 101 essays containing the words Managerial Levels.

1. 1. Unraveling Paradoxical Tensions in Digital Servitization Ecosystems : A case study in the mining industry

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Johannes Åström; Jakob Karlelid; [2024]
   Keywords : Digital servitization; Ecosystem; Paradoxes; Tensions; Digital tjänstefiering; Ekosystem; Paradoxer; Spänningar;

   Abstract : Purpose - This study aims to understand what paradoxical tensions arise within an ecosystem when companies collectively pursue digital servitization and how these tensions impact value co-creation. Method -  The study is an explorative single-case study based on the mining industry in Sweden and involves respondents from industry-leading organizations. READ MORE

3. 2. PAY TRANSPARENCY AND BARGAINING POWER: A MIXED-METHODS STUDY.

   University essay from Göteborgs universitet/Statsvetenskapliga institutionen

   Author : Axèle Arricot; [2023-10-20]
   Keywords : Pay transparency; bargaining power; gender pay gap; social comparison.;

   Abstract : Through a mixed-methods approach consisting of a European-wide survey and qualitative interviews, while using a multinational company as my case study, I explore employees´ perceptions of pay transparency as an effective action to close the gender pay gap. I argue that women´s perceived weaker bargaining power, spurring from gendered social norms, is preventing them from reaching similar pay levels to that of men, as well as managerial positions in which they represent a minority, which participates in upholding the gender pay gap. READ MORE

4. 3. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

   University essay from Umeå universitet/Företagsekonomi

   Author : Xian Li; [2023]
   Keywords : Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

   Abstract : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. READ MORE

5. 4. Navigating the Seas of Change: A Grounded Theory Analysis of the First Adopters of Wind Propulsion Technology in the Shipping Industry

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Sofia Laaksonen; Shazbah Shafi; [2023]
   Keywords : grounded theory; wind propulsion technology; shipping industry; sustainability; paradigm model; conditional consequential matrix; Social Sciences;

   Abstract : Study purpose: The maritime shipping industry, particularly the commercial sector, is a significant contributor to carbon emissions and environmental pollution. Various solutions are being proposed to enhance the sector's sustainability, including the adoption of wind propulsion technologies. READ MORE

6. 5. From Cost Spender to Value Provider - Using Data to Build and Sustain Brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sofia Steerling; Louise Edlund; [2023]
   Keywords : brand management; brand building; brand sustaining; data; data analytics; Business Intelligence; data-driven decision-making; multi-brand company; Business and Economics;

   Abstract : Introduction: Data has revolutionized how business is conducted and presents several possibilities for companies to capitalize on, namely data-driven decision-making, Business Intelligence, and marketing. However, how it pertains to brand management has not been covered. READ MORE