Essays about: "Managerial Tools"

Showing result 1 - 5 of 99 essays containing the words Managerial Tools.

1. 1. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Felix Ellqvist; Niklas Kjellander; [2023]
   Keywords : Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

   Abstract : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. READ MORE

3. 2. Risks and risk management in construction projects : A product life cycle approach

   University essay from Högskolan i Gävle/Besluts-, risk- och policyanalys

   Author : Björn Åberg; [2023]
   Keywords : Risk; Construction projects; Risk Management;

   Abstract : The construction industry often operates with important and expensive projects that should meet deadlines and various regulations and at the same time avoid risks associated with the phases of the construction projects. This thesis reviews risks by a project life cycle (PLC) and the risk management used in construction projects by interviewing different construction project stakeholders such as hotel owners in Belgium and construction specialists. READ MORE

4. 3. Creativity Management in Creative Organizations : The Economic versus Creative Perspective

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

   Author : Kayla Holliday; Mårten Brorsson; [2023]
   Keywords : creativity; creativity management; film and business; conflict management; creative organizations; creative versus economic perspective; dual executive leadership;

   Abstract : For businesses that rely on creativity for their success, its effective and thought-out management is necessary for the entity to thrive. The field of creativity management has emerged as a result, highlighting the employment of a ‘creative climate,’ motivational tools, and an appropriate organizational structure as essentials for the asset’s optimization (Dubina, 2013, Sternberg and Lubart, 2004, Tonnquist, 2018, Csikszentmihalyi and Wolfe, 2014, Karambayya and Reid, 2009). READ MORE

5. 4. External Digital Communication of Employer Branding Inclusivity : A Multiple Case Study:CGI Inc., Nexer Group & Toxic Interactive Solutions

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Ebrahim Al-Sharif; [2023]
   Keywords : Employer branding EB ; diversity branding; inclusion branding; employer of choice EOC ; external digital communication; information technology IT ; Arbetsgivarvarumärke; mångfaldsvarumärke; inkluderingsvarumärke; föredragen arbetsgivare; extern digital kommunikation; informationsteknologi IT ;

   Abstract : Background: To win the “war for talent” and recruit highly skilled candidates, employers need to distinguish themselves from their competitors by securing employer-of-choice (EOC) status. In competitive industries such as information technology (IT), companies focus on shaping unique employer branding (EB) strategies to help find or retain top talent and the indispensable edge or advantages that come along with them. READ MORE

6. 5. Digitalization and SafetyA case study of a large company’s digitalization approach and its impact on occupational health and safety

   University essay from KTH/Ergonomi

   Author : Prathamesh Bachche; [2023]
   Keywords : Digitalization; Occupational Health and Safety; Digital tools; Human Factors; Ergonomics.;

   Abstract : This thesis aims to evaluate the implementation of digital tools in terms of worker and manager experiences and perceptions at Stora Enso Packaging Solutions with respect to safety and where the opportunities for improvement are for these technologies to enhance the workplace safety through an external vantage point. The goal is to identify factors at the design and implementation phase of the digital tools and provide suggestions on improvements. READ MORE