Essays about: "Managerial strategies"

Showing result 1 - 5 of 115 essays containing the words Managerial strategies.

  1. 1. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market

    University essay from Göteborgs universitet/Graduate School

    Author : Malthe Vesström; Syed Nabil Raiyan; [2019-03-19]
    Keywords : SME; internationalization; emerging market; China; barriers; internal; external; challenges;

    Abstract : MSc in International Business and Trade.... READ MORE

  2. 2. Managing Conflicts in Relationships and Networks : A case study of IT-Firms in Nigeria and Uganda

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Kudirat Toyin Alade; [2019]
    Keywords : ;

    Abstract : ABSTRACT Title: Managing Conflicts in Relationships and Networks. A case study of IT-firms in Nigeria and Uganda. Level: Master thesis in Business administration. Author: Kudirat Toyin Alade. READ MORE

  3. 3. The Strategic Management Implications of Understanding Fair Trade through Organizational Economics

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Erik Nilsson; Adam Vulovic; [2019]
    Keywords : Organizational economics theory; Sustainability; Sustainable supply-chain; Fair trade; Strategic management; Business and Economics;

    Abstract : Purpose: The purpose of this study is to analyze the contractual relationships associated with the fair trade concept by applying organizational economics theory in order to contribute with theoretical and practical strategic management insights. The purpose stems from the underlying research problem concerning a lack of supplementary theoretical perspectives and development informing strategic decision-making in sustainability literature related to supply-chains. READ MORE

  4. 4. Western fast fashion brands in the eyes of Vietnamese millennials

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : To Linh Nhan; Minh Tinh Le; [2019]
    Keywords : Western brands; fast fashion; country of origin; attitudes; symbolic values; Vietnam;

    Abstract : Background  Along with an impressive increase of individual incomes and expansion of middle class populations (Lee & Nguyen, 2017), Vietnam is an attractive market where the fashion category receives the high interest among young consumers. Noticeably, while Western fast fashion is considered as a cheap product in most developed countries, it is kind of an expensive item in the Vietnam context. READ MORE

  5. 5. Managing Corporate Reputation : Management Challenges to Communicate the Corporate Identity in a SME

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Janette-Erika Berg; Sofia Blomqvist; [2019]
    Keywords : intangible resources; reputation; management; Finland; corporate identity; corporate communications; SME;

    Abstract : During the times of fast phased global business, organizations must discover new ways to make functional strategies to survive, so the search for competitive advantage remains the main objective for companies. Intangible assets are increasingly essential for value creation for firms due to their valuable, rare, inimitable, non-substitutable nature. READ MORE