Essays about: "Mandus Olsson"
Found 1 essay containing the words Mandus Olsson.
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1. A study assessing the relationship between ingredient branding and purchasing intention within a service environment
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Branding can be utilized to build profitable customer relationships and to differentiate companies in a competitive market. In the vast expanding growth of companies’ competitiveness on the marketplace, there have been increases of attention towards the concept of ingredient branding. READ MORE
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