Essays about: "Manuel Staehli"

Found 1 essay containing the words Manuel Staehli.

  1. 1. Taking off from Switzerland : A qualitative study of how Swiss Start-Ups internationalize into foreign markets

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Glen Meier; Manuel Staehli; [2016]
    Keywords : Small-sized firms; SMEs; Internationalization; Psychic Distance; Entry Modes; Internationalization theories; Uppsala Model; Network Theory; OLI Model; International Entrepreneurship; Born Global;

    Abstract : The purpose of this thesis is to evaluate how Start-Ups from Switzerland pattern their expansion to foreign markets and how prevalent traditional internationalization models are among Start-Ups. In order to conduct the research, the term Start-Up has been defined in comparison to other forms of enterprises. READ MORE