Essays about: "María Castaño Martínez"

Found 1 essay containing the words María Castaño Martínez.

  1. 1. Communicating big data in the healthcare industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : María Castaño Martínez; Elizabeth Johnson; [2020]
    Keywords : Big data; Information and knowledge creation; Corporate communication; Multinational corporations; International business; Healthcare;

    Abstract : In recent years nearly every aspect of how we function as a society has transformed from analogue to digital. This has spurred extraordinary change and acted as a catalyst for technology innovation, as well as big data generation. Big data is characterized by its constantly growing volume, wide variety, high velocity, and powerful veracity. READ MORE