Essays about: "María Isabel Bengtsson Gonzáles de Olarte"
Found 2 essays containing the words María Isabel Bengtsson Gonzáles de Olarte.
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1. The Role of Network Relationships in the Internationalization of Peruvian Firms
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : To offer a deeper understanding of how Peruvian firms internationalize this paper aims to throw in an acknowledged theoretical gap in international business research by giving a contribution towards the internationalization of Multilatinas based on a network perspective. The purpose is to investigate what drives Peruvian Multilatina's to internationalize, what market they select, how they enter these markets, and how different network relationships can influence their internationalization. READ MORE
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2. Where is my mind? : Brand positioning & the City of Stockholm as perceived by international visitors.
University essay from Akademin för ekonomi, samhälle och teknikAbstract : This paper discusses brand positioning as a core concept in customers’ expectations and perceptions by analysing the role of service quality. The limited research in this field is unwarranted considering the importance of the concept. READ MORE