Essays about: "Marc Hislop"

Found 1 essay containing the words Marc Hislop.

  1. 1. Innovation: a key to internationalization? : Jugaad in the context of Swedish SMEs

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Marc Hislop; Simon Kryger; [2016]
    Keywords : Jugaad; India; International business; Internationalization; Market entry mode; International Knowledge; Business ethics; Opportunities; Innovation; Frugal;

    Abstract : The purpose of this thesis is to acquire knowledge of how Swedish SMEs could use Jugaad as an advantage when internationalizing towards India and as a tool for innovation. The phenomena has been identified and analyzed in relation to innovation theories and internationalization. READ MORE