Essays about: "Marcel Thörnqvist"

Found 1 essay containing the words Marcel Thörnqvist.

  1. 1. Business Success in a Crisis: : A Qualitative Study About How Decision-Making in Gothenburg’s Tourism Industry Innovates Business Models to Create Value during the Covid-19 Pandemic.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Marcel Thörnqvist; Louise Bengtsson; [2022]
    Keywords : Business Model; Innovation; Value Creation; Decision-Making; Crisis Management; Tourism Industry; Covid-19;

    Abstract : The Covid-19 pandemic has made an impact on the tourism industry which has caused a myriad of businesses to change in order to combat the crisis. The purpose of this study was to investigate companies’ decision-making processes behind innovation of business models to create value during Covid-19 pandemic. READ MORE