Essays about: "Marcel Wiegand"

Found 1 essay containing the words Marcel Wiegand.

  1. 1. Innovate the Innovation : An exploratory study about why digital innovation units are being closed and have to constantly reinvent themselves

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Lea Sophie Lindemann; Marcel Wiegand; [2021]
    Keywords : Digital Innovation; Corporate Innovation; Ambidexterity; Corporate Entrepreneurship; Digital Innovation Units; Organizational Failure;

    Abstract : Background: The advancement of digital technologies and hence the emergence of new opportunities but also changing customer needs force incumbent firms to increase their innovation capacities. Therefore, they must find ways to explore the opportunities of digital innovation, while simultaneously exploiting their core business and ensuring a secured revenue stream. READ MORE