Essays about: "Marco Duborija"

Found 1 essay containing the words Marco Duborija.

  1. 1. A Long Forgotten Jewel : Branding and Imaging of a destination

    University essay from Handelshögskolan BBS

    Author : Marco Duborija; Aida Mlivic; [2009]
    Keywords : imaging; branding;

    Abstract : The tourism industry is constantly growing and is one of the most expansive industries today. The tourism industry generates many jobs which in they turn generate revenue for the destinations. But in order to take part of this revenue, destinations must first attract the tourists. READ MORE