Essays about: "Marcus Behrens"

Found 1 essay containing the words Marcus Behrens.

  1. 1. Processes and Activities to Reduce New Product Failure

    University essay from Blekinge Tekniska Högskola/Institutionen för ekonomi och samhällsvetenskap

    Author : Marcus Behrens; Jakob Waldemarsson; [2003]
    Keywords : New product development; NPD; new product failure;

    Abstract : New product development is an imperative for a company’s survival. Depending on the definition of failure 80-95 % of all new products fail. Extensive research has been carried out in purpose of reducing new product failure rates, but in general the failure rates have not decreased. READ MORE