Essays about: "Marcus Hagström"

Found 4 essays containing the words Marcus Hagström.

  1. 1. Simulation of electric machine in test rig

    University essay from Högskolan Väst/Institutionen för ingenjörsvetenskap

    Author : Marcus Hagström; Peter Jaris; [2023]
    Keywords : Simulation; electrification; test rigs;

    Abstract : Electrification is a trend that is on the rise within the aviation industry. Electrifying more systems in airplanes leads to increased efficiency and safety. GKN Aerospace intends to simulate electric machines as a preliminary step before conducting real-world experiments for the purpose of testing different machine designs. READ MORE

  3. 2. Loyalty Program Termination Recovery - A quantitative study on the efficacy of compensation and explanation recovery efforts in mitigating negative reactions following a loyalty program termination

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Marcus Hagström; Karl Granbom; [2023]
    Keywords : Loyalty program termination; Service failure; Recovery efforts; Compensation; Explanation;

    Abstract : Loyalty program (LP) practitioners increasingly face the necessity to terminate their LP considering the disadvantages to LP management, the fact that LPs continually fail to be of value to many members and the growing shift towards subscription-based loyalty models. Aware that terminations lead to negative customer reactions, managers will inevitably wonder how to mitigate such reactions so as to retain customers and diminish negative backlash. READ MORE

  4. 3. Staying competitive with the help of social proof - A quantitative study on the strength of different social proof tactics in an online context and the moderating effect of brand equity

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Marcus Hagström; Teo Bodin; [2021]
    Keywords : social proof; e-commerce; popularity information; customer reviews; brand equity;

    Abstract : The recent growth in global e-commerce sales caused by the Coronavirus pandemic has created cause for retail brands to re-evaluate the employed social influence tactics on their online product pages in an effort to remain competitive. Two tactics which are commonly used on these online product pages are popularity information statistics and customer reviews. READ MORE

  5. 4. Impact of oils and coatings on adhesion of structural adhesives

    University essay from KTH/Lättkonstruktioner

    Author : Marcus Hagström; [2015]
    Keywords : ;

    Abstract : This is a master thesis project conducted for Scania CV AB in collaboration with Swerea Kimab. The purpose is to examine how oils and coatings on the surface affect the adhesion of adhesives. Earlier work done by Scania indicate that the amount of oil applied may have an impact on the adhesion. READ MORE